Conversion Rate Optimization

Our expertise and decade-long experience get more fills, better leads, and more leads out of your web content and social media ads.

Turn Your Website Visitors into Loyal Customers.

Conversion Rate Optimization is all about increasing the potential of your website, advertising your services to a wider customer pool, impacting more visitors, and converting them into your customers. In the realms of internet marketing, there is no shortage of the number of customers surfing or currently active on the platform. However, your business will only see real money when a positive share of visitors to your store actually buys something from you.

An age-old concept, represented in a new phrase referred to as CRO, it helps your business convert visits into sales. In the long run, it decreases customer acquisition rates and allows you to sell products/services to a bigger pool of customers.

What is Conversion Rate Optimization (CRO)

Conversion Rate Optimization is a process of evaluating the total percentage of visitors who complete their product/service purchase/goal out of the total number of visitors who landed on your website.

Broadly, a conversion is defined as a sale or a purchase; but, it can be anything that a business has set as a goal like filling an inquiry form, visiting social media account, requesting them about any particular product information, participating in any poll, etc.

Extensive Research

The amount of traffic does not make any difference to your brand unless those visitors take some revenue-oriented action against the website.

Several factors hinder your business from achieving a positive and fruitful conversion rate.

FAVOURITE RIVAL examines factors like SEO performance, website design, marketing strategies, and advertising campaigns to figure out the issues. Once we locate them, we empower you to work on those flaws to clear your path for better conversions.

CRO Roadmap

A roadmap for user experience and CRO test planning is essential as mere hope will not yield results.

Issues like website loading speed, complicated design, too much information, and its overall presentation can ruin your prospects of improving your conversion rates. FAVOURITE RIVAL and its conversion rate optimization services work on those problems that remove all those obstacles for you. It helps create more room for visitors to convert into your customers.

Data-Driven Recommendation

If you want to increase your conversion rate quotient, it is essential to work on exact issues related to CRO.

FAVOURITE RIVAL employs data-driven strategies like A/B Testing of websites at different levels to find out which version is using the most. We even perform In-depth research of your website using Google Analytics to derive meaningful insights related to specific landing pages and the behavior of visitors.


Companies analyzed


Market analysis


Content auditing


Customer auditing


Event tracking


In-page analytics

Our case studies

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To Understand Your Customer Better

For an online business, customer perception is of predominant importance. It is this perception that builds a brand’s image in the minds of their customers. You cannot ignore this aspect if you want to increase your CRO. The only way to enhance its conversion rate is by molding it as per the current customer trends in the market.

FAVOURITE RIVAL does conversion optimization by understanding the behavior of your website visitors. It helps you know your customers better and customize marketing strategies as per those insights.

To Beat Your Competitors

As of now, almost every business is trying their hands at online marketing. Some do it for business expansion and others to improve customer reach. Therefore, if you want to stay ahead of them, you have to resolve every possible issue related to marketing and conversions.

CRO will give you an edge over the competition. You can lower your customer acquisition rates, improve your brand’s eminence, indulge in online marketing strategies, work towards customer retention, and hence improve your ROI and overall revenue.

To Improve Your Brand Reputation

The wonders of conversion rate optimization will make your website look more legitimate. CRO has this ability to make the best use of your SEO ranking and drive better inbound traffic.

Online customers, when purchasing any product, are usually very concerned regarding the reputation of a website. FAVOURITE RIVAL will reduce this hesitant nature amongst the customers and encourage them to trust your services and complete their purchase.